Generative AI and its Business Applications

This Microskill will cover the fundamentals of Generative AI and its application to various routine business functions. Gain advanced guidance and applicable strategies to initiate the use of Generative AI.
The course will cover Generative AI tools like DALL-E, Midjourney, Bing Image Creator, and ChatGPT and discuss the potential these tools have to transform the way we brainstorm, ideate, create and build various content – Text, Images, Videos and more. The course provides an overview of how they work and describes how they can fit into the creative and productive workflows of various kinds.

In this Microskill, you will learn:

• Fundamentals of Generative AI
• Use of Generative AI in generating images and business applications
• Use of Text-based Generative AI for content generation and business applications
• Considerations of using Generative AI

As you work through the course, you will have the opportunity to answer some questions and progressively check your understanding. Complete all modules and the feedback activity to obtain a certificate of completion.

Duration: 3-5 hours
Delivery: Online (self-paced)
Access period: 4 months of access from the day of enrolment